BRIDGEHAMPTON, NY — A new activewear and lifestyle store opened its doors in Bridgehampton Commons this week.
Athleta, located in the Bridgehampton Commons shopping center at 2044 Montauk Highway in Bridgehampton, celebrated its opening day on Tuesday.
The store features nearly 2,373 square feet of dedicated retail space, “showcasing the brand's full selection of versatile, contemporary performance lifestyle products, including the Athleta Girl assortment,” a release said.
Events planned to celebrate the opening include a yoga party and a Shea's Cupcakes giveaway on Saturday, both from 11 a.m. until 3 p.m.
Additionally, during launch week, Athleta has partnered with Heart of Hamptons, and customers who donate to the charity will receive a $15 appreciation card off their purchase, while supplies last.
Athleta is a performance and lifestyle brand for women and girls. “The brand, which has more than 220 stores nationwide, offers multi-generational, performance and lifestyle apparel for women's active lifestyles — from workouts to workdays and everything in between — with color innovation and product details and exclusive collaborations with VIP partners such as Allyson Felix, Simone Biles and Alicia Keys,” the announcement said.
According to Athleta, the new Bridgehampton Commons store will provide customers with unique offers such as BOPIS, or a “buy online, pick up in store” option, as well as in-store ordering, alterations and in-store education about the brand and selection of its products.
“Athleta is driven by its mission to unleash the unlimited potential of women and girls. The brand is proud to be recognized as a certified B Corp in the US and Canada to put people and the planet there for profit,” the statement said .
